Welcome to THE LOCAL - The East Texas Lifestyle Guide. We've curated a collection of the faces, places, spaces & social graces of East Texas Lifestyle Businesses who have become locally famous for embodying the spirit of East Texas Hospitality.

East Texas comprises 41 counties, over 1.9 million humans, just over 33,000 businesses and 24,000 square miles.That's a lot of driving! Maybe we can help you make better decisions about what to do when you get here!

When we launch, we'll be telling the stories of these amazing businesses through our online directory, e-magazine, live interviews, storytelling videos, advertising opportunities, a mobile app, the LOCALLY FAMOUS Podcast, personal visits, video coverage and more to make it easy to find these stellar businesses who have made themselves locally famous in East Texas.